Website marketplace design

Client

The startup provides kids with a secure, closed marketplace where they can trade products and learn about money management and the digital world in a clean, monitored, and controlled setting.

Role

UX/UI Designer

Time frame

100 hours

Location

Remote

Brief

Design the various marketplace pages responsive to all devices

Research

We started by researching many marketplaces. We wanted to gain an additional layer of understanding of both the problem we are attempting to solve and the user's needs.

Process

Although there was a specification document, it wasn't enough In the sense of functionality and information architecture. Therefore, I had to work closely with the product manager to approve the new hierarchy adjustments we came up with.

The next step was creating a design system and basic components. It's important since it allows manipulating the design using the primary elements, as many adjustments could happen.

Challenges

The first challenge is working as a freelancer for a client who demands results as quickly as possible. With more time, I might have handled things differently.

The second is a challenge related to decision-making in the process:

Safety and privacy
Engaging design
Gamification
Empowerment and education

Solutions

First, we had to make a parent approval verification to ensure a safe arena for children.
Second, we had to create an intuitive and engaging experience for children across different age groups, we tried to make it simple enough for younger audience to navigate but still engaging for older children.
Thirdly, we designed features that encourage active participation and engagement while also ensuring that they remain focused on productive tasks.
Fourthly, we tried to balance entertainment with educational content by making study pages with all kinds of information.

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